Search Engine Optimisation refers to the process, to improve a company’s visibility on-line. Choosing the SEO services in could be vital to your business and its on-line presence. No organisation wants to waste their well-earned profits on unsuccessful and potentially damaging work. With Google’s algorithms continually changing you not want to get positive quantifiable results, but results which keep you on Google’s good side. There are many SEO services Perth who claim to provide high quality SEO services, but can they deliver? Here are some key questions and tips to help you select the right company for your SEO goals and objectives.
Beware of risky SEO
For those who are new to the world of SEO, risky or ‘black hat’ techniques may not be easy to identity. Risky SEO is when companies use article spinning software and link farms to generate high volumes of backlinks. These links are often from sites that are rarely visited. This can also be done by buying reciprocal links. Find out from your SEO service provider which methods they use and provide examples, in order to avoid damaging the ranking of your website.
Are they update with the latest news and techniques in SEO?
Your SEO company should be knowledgeable on the Google algorithm updates, like panda and should be implementing these changes into their practises and SEO services. The introduction of these algorithms by Google resulted in sites being penalised for risky SEO. There are a lot of strategies which no longer work and as a result will fail to yield results. If your SEO provider is still using low quality backlinks and using poor article submission software, you may ask yourself the question whether these techniques will have a positive or negative impact on your website. Ask the project manager in charge of your account, run some topics that you read about by them to see if they are familiar with the latest news. SEO companies often use their blogs, social media and newsletters to communicate with clients about these changes, a good starting point for testing their knowledge.
Are they really listening?
A good SEO provider will have more than one package and strategy for developing your SEO. According to ‘Perth Now’ there are over ’50, 000,’ out of 2.1 million, Australian businesses currently use a virtual workforce. This demonstrates the changing nature of businesses and that not all businesses are alike. SEO services Perth should be tailored to your specific needs and objectives something which should be recognised by the SEO company. If in doubt about whether they have your best business interests at heart ask yourself the question. Are they really going to help me achieve the objective I want for my business?
Do they have more than one strategy?
This question tends to be left out when selecting the right company for your SEO services, but it is vital in order to get greater results. Do they offer paid advertising or PPC management in conjunction with SEO services? What are their content marketing methods? Great content has become a key tool in helping the SEO of your website. Google loves websites that are full of fresh and engaging content.
Go with what feels right
Ultimately the final decision on which SEO services Perth to use is your own. The list provided here is not exhaustive but will hopefully help in the decision making process, or lead to you generating more of your own questions for your SEO service provider. With an increasing emphasis on on-line presence in business SEO is a vital tool which forms part of your marketing strategy. Choosing the right SEO company can make a big difference.
So contact us today to find out what the buzz is all about